WHAT WE CAN DO FOR YOU

The write stuff

It starts with “wordsmithing”, P&P-style. That means the creation of concise, persuasive and authoritative business and related communication materials to help your organisation communicate more effectively, both internally and externally.

Where your materials already exist, perhaps they need help. We take text that may be overly complex, ungrammatical, or just dull, and in a process of de-cluttering, refining and clarifying, turn it into succinct and clear copy. (Grammar, spelling and punctuation come in for particular attention. Proofreading the annual report of one of Australia’s major banks is one of our most intensive and responsible regular assignments).

It is an art that starts with discussing and agreeing on your objectives, your intended audience, and the style and tone appropriate to your organisation. This input is then translated into effective communication that doesn’t draw attention to itself but which communicates unambiguously and persuasively and is eminently readable.

Advertising and marketing

In the preparation of advertising and marketing materials Pride & Partners operates on the principle that creativity flows from careful development of a sound marketing strategy. Accordingly P&P endeavours to be a close marketing partner with clients, leading to the creation of excellent advertising and sales promotions that demonstrably work.

Pride & Partners also incorporates The Advertorial Department, specialising in sales-oriented promotional writing for publishers and their advertising clients, and NamePlate, a creative naming service for new or revitalised products, companies and brands.